In a world where competition rules, Franco has managed to carve himself an envied niche in a world of giants, thanks to his astonishing ability to bring to life both his and his customers' dreams. Large European car manufacturers have no qualms calling on this noble craftsman to turn a vehicle into a proper promotional jewel.

As the motor industry tends to share an ever-increasing proportion of components, Franco Sbarro is seen as a an artist, stretching the boundaries again and again through real technical innovations and bringing aesthetics back to its most important uses : appeal and seduce!